Creating a fresh identity and building a visual language for Studio Fury – a multifaceted creative studio based in West London.
- Completed at:
At the root of the Studio Fury identity is a rigid grid system that is fundamental to the creation of the final wordmark. The system allows for the identity to be rolled out in numerous expressive ways.
The root grid also forms the foundations for SF Fury, a custom drawn font which is used throughout the identity for online and printed matter.
The identity was rolled out across all online material including a new fully responsive website.